I see a lot of great businesses, that I know are an awesome place to work, share some terrible recruitment marketing material.
Top tip – You need to stop writing your job advertisements like a ransom note. It’s not all about you. This is important.
Recruitment is a 2-way street and now more than ever you need to start attracting candidates to your business, not just listing a set of demands.
Of course, you need to communicate what experience is required, however, you also need to explain what’s in it for them
And if you don’t communicate why someone should come and work with you, then you’ll miss out on good quality candidates.
The people you really want to hire have options. So make sure your opportunity is at the forefront of their attention.
You need to stop focussing solely on what you want and start thinking about how you can communicate the strength of your employer brand and why your business is a great place to work.
If you do then you’ll hire better people and make more money.